Fundamentals of digital marketing and communication
Digital culture & online identity
Office tools and DTP (Photoshop, Illustrator, InDesign)
Artistic & multimedia design (2D animation)
Social media & community management
E-commerce & introduction to CMS (WordPress, Shopify)
Communication and sales techniques
Introduction to accounting & digital law
Digital strategy & 360° marketing
Social media management & e-reputation
Web referencing (SEO/SEA) & online advertising (Social Ads, Google Ads)
Content marketing & marketing automation (emailing, CRM)
Advanced multimedia creation: video, 3D animation, CAD/DAO
Market monitoring & competitive analysis
Project management & financial analysis
Legislation, quality & digital securityA BTS in Marketing & Multimedia equips students with essential skills to succeed in the fast-changing digital world.
This BTS is particularly suited for:
The BTS in Marketing & Multimedia is an officially recognized diploma in Tunisia by the Ministry of Employment and Vocational Training.
This recognition ensures the diploma is valid and allows students to continue their studies.
After the BTS, graduates can pursue a Bachelor’s degree abroad in countries like France, Italy, Hungary, and others, depending on the admission rules of the schools.
The BTS is a great stepping stone for international studies and future career opportunities.

After a BTS, graduates can:
Prepare directly for the job market by acquiring practical and operational skills.
Broaden professional prospects by fully leveraging the opportunities offered by the Tunisian diploma.

Continue studies abroad in the third year of a Bachelor’s program and take advantage of academic pathways to international destinations.
The BTS in Marketing & Multimedia is an officially recognized diploma in Tunisia by the Ministry of Employment and Vocational Training.
This recognition ensures the diploma is valid and allows students to continue their studies.
After the BTS, graduates can pursue a Bachelor’s degree abroad in countries like France, Italy, Hungary, and others, depending on the admission rules of the schools.
The BTS is a great stepping stone for international studies and future career opportunities.
After a BTS, graduates can:Prepare directly for the job market by acquiring practical and operational skills.
Broaden professional prospects by fully leveraging the opportunities offered by the Tunisian diploma.

Continue studies abroad in the third year of a Bachelor’s program and take advantage of academic pathways to international destinations.